Quick answer
Use a flyer for a short, fast promotional message; use a folded brochure when customers need structured information across several sections.
When a flyer works best
Flyers are suitable for offers, openings, events, delivery campaigns and short-term promotions.
When a brochure works better
Brochures are better for services, menus, company introductions and product ranges where information needs hierarchy.
Choose by content depth
- One message or offer: flyer
- Several sections or services: brochure
- Need compact structured information: folded brochure
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