Quick answer
A project billboard should be designed from the viewing distance backward: decide who must read it and from where, then choose size, structure, material and installation.
Key planning factors
- Viewing distance and traffic speed.
- Sign dimensions.
- Structure and foundation.
- Panel or banner material.
- Wind exposure.
- Installation access.
Readability
Use large type, short messages and strong contrast. A large sign can still be difficult to read when too much information is added.
Site conditions
Freestanding structures require different planning from signs fixed to walls or fences.
Frequently asked questions
Can the sign include QR codes?
Yes, but the QR code should be sized for the expected scanning distance and site conditions.
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Send the banner size, viewing distance, installation location and duration so the correct material and finishing can be reviewed.
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