Quick answer
Packaging artwork should be prepared to the final production template—not just the visible front face—because folds, seams, bleed and safe areas affect the finished result.
Use the final production size
Artwork should match the approved dieline or physical dimensions before printing starts.
Add bleed and safe areas
Backgrounds should extend beyond trim lines while important text and logos stay clear of folds, edges and cut lines.
Use suitable artwork
- Vector logos where possible
- High-resolution images
- Defined brand colours
- Outlined or packaged fonts when requested
Check variable information
Product names, sizes, ingredients, barcodes or contact details should be finalized before production if they are part of the artwork.
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Send the packaging type, dimensions, quantity and artwork so the suitable production method and finishing can be reviewed.
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